Yes, it's a marketing gimmick, but a pretty funny one...
Planters just created a new product . . . a canister that's filled with JUST cheese powder. So you can sprinkle it on anything and everything.
Planters discontinued its Cheez Balls back in 2006, but brought them back last year. Then they discontinued them again. They're releasing the canisters of cheese powder in honor of bringing them back again . . . permanently.
Unfortunately, you won't be able to buy the cheese powder in stores . . . you'll have to win it by tweeting @MrPeanut and telling him what foods you want to put cheese dust on.
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