Chick-Fil-A is Taking on Blue Apron

Chick-fil-A Is Going to Battle With Blue Apron

  • Blue Apron has been a beast when it comes to cornering the market on meal kits. But competition could be on the horizon.
  • On Monday, Chick-fil-A announced it would begin selling "Mealtime Kits" at 150 restaurants in the Atlanta area in late August.
  • The move by the fast food would make it the first to jump into the growing market of "meal kits." Home Chef is also a player in the market.
  • Chick-fil-A is selling five meal kits, with rotating availability: chicken parmesan, chicken enchiladas, crispy Dijon chicken, pan-roasted chicken, and chicken flatbread. Each serves two people, costs $15.89, and is intended to be prepared in 30 minutes or less.

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