They did. They posted it online at halftime and saw a 200% jump in sales
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The last remaining Blockbuster store in Bend, Oregon saw a huge boost in sales thanks to its Super Bowl ad. If you don't remember the ad, that's because it didn't actually air during the game. They posted it on social media during the Halftime Show. And it WORKED. Sales went up 200% after the ad went up. While you CAN actually rent movies at this Blockbuster, most of its revenue comes from merchandise, like hats, shirts, and sweatpants. The ad is really good. It promises that even after the world ends, this Blockbuster will STILL be here. And it was made to look like it's on a crappy VHS tape.